“Growing up, I was told to leave places better than you found them. When I am presented
with opportunities to leave an impact or legacy, I take advantage,” said Lawson Ewing,
a senior studying marketing with a leadership emphasis.
Ewing, who is a student in the John V. Roach Honors College, president of the BNSF Neeley Leadership Program in the TCU Neeley School of Business, and recipient of the Clark Society Endowed Scholarship is involved in various organizations across campus—all with the goal of leaving places better than he found them.
“The Roach Honors College fosters creativity from individuals that are high performing,” said Ewing. “As a student leader, my mission is to mentor fellow frogs and, in turn, empower them to pursue their ambitions, which leaves a legacy that extends beyond my four years at TCU.”
Ewing credits his diverse leadership roles and studies as the spark that ignited his intellectual curiosity, leading to his departmental honors research. Driven by his passion for marketing and leadership, he explored where the two intersect.
Through his research, Ewing examined investor reactions to organizations that leverage a celebrity CEO in their marketing efforts and product launch strategies. He tested whether this approach led to greater financial returns for the companies.
Ewing expressed gratitude for the scholarship he received from the Clark Society, stating, “The scholarship allowed me to pursue a major, two minors, and a certificate without facing additional financial burdens.” He added, “I know I maximized my academic experience at TCU.”
When asked about the biggest lesson he’s learned at TCU, his response was profound—"staying true to your values is crucial in all aspects of life. Aligning your goals creates purpose, passion and motivation to continuously learn, grow, and impact the lives of others.”
Ewing’s academic journey reflects the very mission of the John V. Roach Honors College: “to empower, inspire, and motivate high-achieving students to become leaders in our global society.”